top Nielsen executive says the media
ratings giant has begun working with its clients to “redefine” the very nature of the households it measures. The reason, Pat McDonough, senior vice president-insight and analytics at
Nielsen, said Monday during the opening session of the Advertising Research Foundation’s annual Audience Measurement conference in New York, is that Americans increasingly are accessing video
programming from non-traditional devices and in non-traditional ways.
6More
AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing tele... - 0 views
8More
Are Young People Watching Less TV? (Updated - Q2 2014 Data) - 1 views
3More